Blog

In many organizations, people don’t have permission to resolve things. They have to ask. Validate. Wait. And while they wait… work stalls, stretches, and cools down. The lack of autonomy not only demotivates — it turns Parkinson’s Law into the company’s default operating rhythm.

The importance of having a clear 5-year business plan If you don’t know where you’re going, any road will get you there. But in business,...

I’m a fan of SWOT analysis. When I discovered how effective it was for deciding which path to take , I started doing a SWOT analysis for...

A Fractional CMO is a highly experienced marketing executive working part-time for a company. The main mission of this Fractional Field...

Before the boom of digital marketing and the explosion of tech startups, marketing plans were made for 3 years, sometimes even 5 years....

I'm afraid no magic recipe fits all companies or products. Instead, it depends on the market, industry, company, and the world. Yes, the...