Do I really wanto to run a business?
- Natalia Alcaide
- Jun 4, 2025
- 1 min read
Updated: Dec 9, 2025
Or do you just feel like you should?
Leading a company is not just about having knowledge, experience, or strategic vision. Leading a company is a way of being in the world, of relating to yourself, to others, and to uncertainty. After many years working with CEOs, I have noticed something curious: there are questions that do not generate quick answers, but rather silence, doubt, and discomfort. And sometimes, a truth that has been waiting a long time to come out.
Because the person who gets up every day to make decisions, sustain pressure, manage people, and take risks… is you. And not everyone regularly checks whether that “you” still truly wants to be there.
Many people reach leadership positions by inertia, by responsibility, by external expectations, or by fear of letting go… not because they consciously choose it every day. There are leaders who genuinely enjoy leading. And there are others who love their project, but suffer in the role. Some feel energized by making decisions. Others slowly burn out without quite knowing why.
That is why I created this questionnaire: as a space for personal reflection for those who lead.
Not to answer in a rush. But to listen to yourself calmly.
Shall we start the challenge?
Access the full questionnaire and free assessment here




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